Search Engine Optimization or Search Engine Marketing is a process of improving your website's ranking search in Google or other search engines. It is crucial that your website appears in the search results to draw more visitors and sales to your company. It gives potential advantages when implementing a strategic marketing strategy that works in order to reach out to your potential clients.
SEO considers how search engine works and what people are searching for. Optimizing websites may involved :
- review your website's content or structure
- content development
- keyword research
Why ranking and SEO are important? Considering so many websites presence on the Internet, your business must stay ahead of your competitors while implementing effective online marketing strategies and promotions in order to draw traffic and more clients into your website.
For example, many companies advertise on billboards, newspapers and other media to create awareness to the public. Same goes to SEO, it's an Internet term to advertise on the Internet to create more traffic and awareness. People just need to enter few words and click search, and voila! The search results shows your website presence. Isn't that wonderful?